SWEED BEAUTY® | Makeup like skincare

New in

NEW IN

Peptide Ice - Lift Firm Hydra Gel Eye Patches

NEW IN

The Hair Serum

NEW IN

The Highlighter

AURORA

[{"id":52589380075852,"title":"AURORA","option1":"AURORA","option2":null,"option3":null,"sku":"525","requires_shipping":true,"taxable":true,"featured_image":{"id":62082886238540,"product_id":14893875626316,"position":1,"created_at":"2025-05-19T16:29:10+02:00","updated_at":"2025-05-19T16:35:05+02:00","alt":"#color_aurora","width":1500,"height":2000,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/The_Highlighter_Aurora.jpg?v=1747665305","variant_ids":[52589380075852]},"available":true,"name":"The Highlighter - AURORA","public_title":"AURORA","options":["AURORA"],"price":4500,"weight":60,"compare_at_price":4500,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_aurora","id":53715188253004,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/The_Highlighter_Aurora.jpg?v=1747665305"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52589380108620,"title":"ALKHEONE","option1":"ALKHEONE","option2":null,"option3":null,"sku":"526","requires_shipping":true,"taxable":true,"featured_image":{"id":62082886205772,"product_id":14893875626316,"position":2,"created_at":"2025-05-19T16:29:10+02:00","updated_at":"2025-09-25T16:09:57+02:00","alt":"#color_alkheone","width":1500,"height":2000,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/The_Highlighter_Alkheone.jpg?v=1758809397","variant_ids":[52589380108620]},"available":true,"name":"The Highlighter - ALKHEONE","public_title":"ALKHEONE","options":["ALKHEONE"],"price":4500,"weight":60,"compare_at_price":4500,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_alkheone","id":53715188187468,"position":3,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/The_Highlighter_Alkheone.jpg?v=1758809397"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

NEW IN

The Bronzing Powder

GOLDEN MEDIUM

[{"id":52601440207180,"title":"GOLDEN MEDIUM","option1":"GOLDEN MEDIUM","option2":null,"option3":null,"sku":"535","requires_shipping":true,"taxable":true,"featured_image":{"id":62172566323532,"product_id":14897380655436,"position":1,"created_at":"2025-05-21T14:56:33+02:00","updated_at":"2025-05-21T14:56:37+02:00","alt":"#color_golden-medium","width":2400,"height":3200,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/The_Bronzing_Powder_Golden_Medium_a716fcd9-cc72-43a2-8346-907c8cebb917.jpg?v=1747832197","variant_ids":[52601440207180]},"available":true,"name":"The Bronzing Powder - GOLDEN MEDIUM","public_title":"GOLDEN MEDIUM","options":["GOLDEN MEDIUM"],"price":4500,"weight":65,"compare_at_price":4500,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_golden-medium","id":53768503066956,"position":1,"preview_image":{"aspect_ratio":0.75,"height":3200,"width":2400,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/The_Bronzing_Powder_Golden_Medium_a716fcd9-cc72-43a2-8346-907c8cebb917.jpg?v=1747832197"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52606541037900,"title":"TAN","option1":"TAN","option2":null,"option3":null,"sku":"536","requires_shipping":true,"taxable":true,"featured_image":{"id":62179650077004,"product_id":14897380655436,"position":6,"created_at":"2025-05-21T18:21:44+02:00","updated_at":"2025-10-17T17:02:49+02:00","alt":"#color_tan","width":2400,"height":3200,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/The_Bronzing_Powder_Tan.jpg?v=1760713369","variant_ids":[52606541037900]},"available":true,"name":"The Bronzing Powder - TAN","public_title":"TAN","options":["TAN"],"price":4500,"weight":65,"compare_at_price":4500,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_tan","id":53773429539148,"position":9,"preview_image":{"aspect_ratio":0.75,"height":3200,"width":2400,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/The_Bronzing_Powder_Tan.jpg?v=1760713369"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

Not sure what shade to pick?

Go makeup-free! Show us your bare skin and let our experts help you find the best shade for your skin tone.

SEND A SELFIE

Bestsellers

AWARD WINNING

Eyelash Growth Serum

3 ML 5 ML

[{"id":44066936684849,"title":"3 ML","option1":"3 ML","option2":null,"option3":null,"sku":"298","requires_shipping":true,"taxable":true,"featured_image":{"id":53904307487052,"product_id":8013020037425,"position":1,"created_at":"2024-04-17T16:52:01+02:00","updated_at":"2024-04-17T16:52:28+02:00","alt":"#size_3-ml","width":1500,"height":2000,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/298_Eyelash_Serum_3ml_main_award_a0e566bf-8402-43dc-9d72-2932be7f34a7.jpg?v=1713365548","variant_ids":[44066936684849]},"available":true,"name":"Eyelash Growth Serum - 3 ML","public_title":"3 ML","options":["3 ML"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#size_3-ml","id":46910347936076,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/298_Eyelash_Serum_3ml_main_award_a0e566bf-8402-43dc-9d72-2932be7f34a7.jpg?v=1713365548"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44066936717617,"title":"5 ML","option1":"5 ML","option2":null,"option3":null,"sku":"300","requires_shipping":true,"taxable":true,"featured_image":{"id":53904307618124,"product_id":8013020037425,"position":11,"created_at":"2024-04-17T16:52:01+02:00","updated_at":"2025-10-10T10:43:58+02:00","alt":"#size_5-ml","width":1500,"height":2000,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/300_Eyelash_Serum_5ml_main_award.jpg?v=1760085838","variant_ids":[44066936717617]},"available":true,"name":"Eyelash Growth Serum - 5 ML","public_title":"5 ML","options":["5 ML"],"price":8000,"weight":0,"compare_at_price":8000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#size_5-ml","id":46910347968844,"position":12,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/300_Eyelash_Serum_5ml_main_award.jpg?v=1760085838"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

TOP RATED

Cloud Mascara

BLACK

[{"id":47483762311500,"title":"BLACK","option1":"BLACK","option2":null,"option3":null,"sku":"303","requires_shipping":true,"taxable":true,"featured_image":{"id":40936624521521,"product_id":6715369160779,"position":1,"created_at":"2023-03-09T10:59:09+01:00","updated_at":"2023-03-09T10:59:16+01:00","alt":"#color_black","width":1500,"height":2000,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956","variant_ids":[47483762311500,47483792294220]},"available":true,"name":"Cloud Mascara - BLACK","public_title":"BLACK","options":["BLACK"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_black","id":33447380320561,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":47483792294220,"title":"DARK BROWN","option1":"DARK BROWN","option2":null,"option3":null,"sku":"304","requires_shipping":true,"taxable":true,"featured_image":{"id":40936624521521,"product_id":6715369160779,"position":1,"created_at":"2023-03-09T10:59:09+01:00","updated_at":"2023-03-09T10:59:16+01:00","alt":"#color_black","width":1500,"height":2000,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956","variant_ids":[47483762311500,47483792294220]},"available":true,"name":"Cloud Mascara - DARK BROWN","public_title":"DARK BROWN","options":["DARK BROWN"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_black","id":33447380320561,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

TOP RATED

AWARD WINNING

[{"id":44140387205425,"title":"BLACK","option1":"BLACK","option2":null,"option3":null,"sku":"301","requires_shipping":true,"taxable":true,"featured_image":{"id":40947848872241,"product_id":8051737002289,"position":1,"created_at":"2023-03-10T08:30:17+01:00","updated_at":"2023-03-10T08:30:20+01:00","alt":"#color_black","width":1500,"height":2000,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown_2.png?v=1678433420","variant_ids":[44140387205425]},"available":true,"name":"Lash Lift Mascara - BLACK","public_title":"BLACK","options":["BLACK"],"price":3000,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_black","id":33458902794545,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown_2.png?v=1678433420"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44140387238193,"title":"DARK BROWN","option1":"DARK BROWN","option2":null,"option3":null,"sku":"302","requires_shipping":true,"taxable":true,"featured_image":{"id":40939290886449,"product_id":8051737002289,"position":6,"created_at":"2023-03-09T15:56:21+01:00","updated_at":"2025-09-16T23:55:44+02:00","alt":"#color_dark-brown","width":1500,"height":2000,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown_1.png?v=1758059744","variant_ids":[44140387238193]},"available":false,"name":"Lash Lift Mascara - DARK BROWN","public_title":"DARK BROWN","options":["DARK BROWN"],"price":3000,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_dark-brown","id":33450220683569,"position":7,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown_1.png?v=1758059744"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

Community Love

★★★★★
''I WILL NEVER USE ANOTHER MASCARA''

Katarina G.

★★★★★
''I NEVER THOUGHT A POWDER COULD LOOK SO GOOD, IT GIVES SUCH A GLOW! I'M 57 AND MY SKIN LOOKS RADIANT AND IT BLURS MY FINE LINES.''

VinneCarla A.

★★★★★
''THE GROWTH I'VE SEEN IN MY LASHES IS CRAZY!''

Kimberly E.

★★★★★
''IF ANYONE IS READING THIS AND GETTING MARRIED AND YOU WANT TO LOOK PERFECT YET GLOWY ON YOUR WEDDING DAY, THE BEST FOUNDATION -HANDS DOWN!''

Liridona H.

Award winning

AWARD WINNING

Eyelash Growth Serum

3 ML 5 ML

[{"id":44066936684849,"title":"3 ML","option1":"3 ML","option2":null,"option3":null,"sku":"298","requires_shipping":true,"taxable":true,"featured_image":{"id":53904307487052,"product_id":8013020037425,"position":1,"created_at":"2024-04-17T16:52:01+02:00","updated_at":"2024-04-17T16:52:28+02:00","alt":"#size_3-ml","width":1500,"height":2000,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/298_Eyelash_Serum_3ml_main_award_a0e566bf-8402-43dc-9d72-2932be7f34a7.jpg?v=1713365548","variant_ids":[44066936684849]},"available":true,"name":"Eyelash Growth Serum - 3 ML","public_title":"3 ML","options":["3 ML"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#size_3-ml","id":46910347936076,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/298_Eyelash_Serum_3ml_main_award_a0e566bf-8402-43dc-9d72-2932be7f34a7.jpg?v=1713365548"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44066936717617,"title":"5 ML","option1":"5 ML","option2":null,"option3":null,"sku":"300","requires_shipping":true,"taxable":true,"featured_image":{"id":53904307618124,"product_id":8013020037425,"position":11,"created_at":"2024-04-17T16:52:01+02:00","updated_at":"2025-10-10T10:43:58+02:00","alt":"#size_5-ml","width":1500,"height":2000,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/300_Eyelash_Serum_5ml_main_award.jpg?v=1760085838","variant_ids":[44066936717617]},"available":true,"name":"Eyelash Growth Serum - 5 ML","public_title":"5 ML","options":["5 ML"],"price":8000,"weight":0,"compare_at_price":8000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#size_5-ml","id":46910347968844,"position":12,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/files\/300_Eyelash_Serum_5ml_main_award.jpg?v=1760085838"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

AWARD WINNING

Lash Lift Mascara

BLACK

[{"id":44140387205425,"title":"BLACK","option1":"BLACK","option2":null,"option3":null,"sku":"301","requires_shipping":true,"taxable":true,"featured_image":{"id":40947848872241,"product_id":8051737002289,"position":1,"created_at":"2023-03-10T08:30:17+01:00","updated_at":"2023-03-10T08:30:20+01:00","alt":"#color_black","width":1500,"height":2000,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown_2.png?v=1678433420","variant_ids":[44140387205425]},"available":true,"name":"Lash Lift Mascara - BLACK","public_title":"BLACK","options":["BLACK"],"price":3000,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_black","id":33458902794545,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown_2.png?v=1678433420"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44140387238193,"title":"DARK BROWN","option1":"DARK BROWN","option2":null,"option3":null,"sku":"302","requires_shipping":true,"taxable":true,"featured_image":{"id":40939290886449,"product_id":8051737002289,"position":6,"created_at":"2023-03-09T15:56:21+01:00","updated_at":"2025-09-16T23:55:44+02:00","alt":"#color_dark-brown","width":1500,"height":2000,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown_1.png?v=1758059744","variant_ids":[44140387238193]},"available":false,"name":"Lash Lift Mascara - DARK BROWN","public_title":"DARK BROWN","options":["DARK BROWN"],"price":3000,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_dark-brown","id":33450220683569,"position":7,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown_1.png?v=1758059744"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

TOP RATED

Cloud Mascara

BLACK

[{"id":47483762311500,"title":"BLACK","option1":"BLACK","option2":null,"option3":null,"sku":"303","requires_shipping":true,"taxable":true,"featured_image":{"id":40936624521521,"product_id":6715369160779,"position":1,"created_at":"2023-03-09T10:59:09+01:00","updated_at":"2023-03-09T10:59:16+01:00","alt":"#color_black","width":1500,"height":2000,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956","variant_ids":[47483762311500,47483792294220]},"available":true,"name":"Cloud Mascara - BLACK","public_title":"BLACK","options":["BLACK"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_black","id":33447380320561,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":47483792294220,"title":"DARK BROWN","option1":"DARK BROWN","option2":null,"option3":null,"sku":"304","requires_shipping":true,"taxable":true,"featured_image":{"id":40936624521521,"product_id":6715369160779,"position":1,"created_at":"2023-03-09T10:59:09+01:00","updated_at":"2023-03-09T10:59:16+01:00","alt":"#color_black","width":1500,"height":2000,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956","variant_ids":[47483762311500,47483792294220]},"available":true,"name":"Cloud Mascara - DARK BROWN","public_title":"DARK BROWN","options":["DARK BROWN"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_black","id":33447380320561,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedlashes.myshopify.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

Glass Skin Foundation

01 LIGHT C

"Sweed Pro Eyelash Serum, why the TikTok-viral eyelash serum is popular among eye doctors."
VOGUE

"This make-up artist favourite is quickly becoming a modern classic."
HARPERS BAZAAR

"The Eyelash Growth Serum everyone is talking about."
ELLE

"My friend began using this Eyelash Serum on Saturday and by Wednesday her lashes were longer."
THE GUARDIAN

GIFT SETS

Spoil someone you love with longer lashes. Our bestselling mascaras and serum comes in a beautiful full-size gift set, that makes gifting more fun.

SHOP GIFT SETS

Interview: pati dubroff

Meet the makeup legend and Sweed friend Pati Dubroff! We chatted to her about her best beauty tips and her favorite spots in Los Angeles.

Read full interview

Back to

Sweed journal

View all

Events

|

17.10.25

¡Hola Madrid! 🇪🇸🩵

Last week it was our first time in Madrid celebrating our availability at Douglas Spain in-store and online! Truly an incredible experience! Thank you for having us and until next time! 🩵🪽 Lorena Durán Angela Alvarez, Gabriella and Ana Antic Paula Lebrón Gómez and Andrius Sánchez Ferro Alana Odette, Gabriella and Ali Bercan Raquel Bosca and Sara Guzmán Rodríguez Marta Calvin Izabella and María Vernetta Nicole Feijoo Teresa Romero Lara Bocci and Dulce Jimenez Maria Heredia, Paula Marqués and Gabriella Luz Méndez Miriam and Andrea De Lucas Alex Jiménez Shop Sweed Beauty here.