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Bestsellers

AWARD WINNING
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#size_3-ml
Eyelash Growth Serum
TOP RATED
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#color_black
#color_black
Cloud Mascara
BLACK
TOP RATED
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#color_fair-00
#color_light-01
Miracle Powder
FAIR 00
AWARD WINNING
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#color_black
#color_black
Lash Lift Mascara
BLACK

Community Love

★★★★★

''I WILL NEVER USE ANOTHER MASCARA''

Katarina G.
★★★★★

''I NEVER THOUGHT A POWDER COULD LOOK SO GOOD, IT GIVES SUCH A GLOW! I'M 57 AND MY SKIN LOOKS RADIANT AND IT BLURS MY FINE LINES.''

VinneCarla A.
★★★★★

''THE GROWTH I'VE SEEN IN MY LASHES IS CRAZY!''

Kimberly E.
★★★★★

''IF ANYONE IS READING THIS AND GETTING MARRIED AND YOU WANT TO LOOK PERFECT YET GLOWY ON YOUR WEDDING DAY, THE BEST FOUNDATION -HANDS DOWN!''

Liridona H.

"Sweed Pro Eyelash Serum, why the TikTok-viral eyelash serum is popular among eye doctors."

VOGUE

"This make-up artist favourite is quickly becoming a modern classic."

HARPERS BAZAAR

"The Eyelash Growth Serum everyone is talking about."

ELLE

"My friend began using this Eyelash Serum on Saturday and by Wednesday her lashes were longer."

THE GUARDIAN
GIFT SETS

Spoil someone you love with longer lashes. Our bestselling mascaras and serum comes in a beautiful full-size gift set, that makes gifting more fun.

SHOP GIFT SETS
Interview: pati dubroff

Meet the makeup legend and Sweed friend Pati Dubroff! We chatted to her about her best beauty tips and her favorite spots in Los Angeles.

Read full interview
Unforgettable moments in Warsaw ✨

Unforgettable moments in Warsaw ✨

Celebrating The Hair Serum in Warsaw was one for the books! You truly showed your best side. A big thank you to everyone who joined us to celebrate and made it an unforgettable night! 🩵 Gabriella and Sylwia Rakowska Gabriella and Marta Waglewska Karolina Gliwa and Edyta Filipiak David Wieczorkowski Patrycja Dobrezeniecka Anna Maria  Angela Danczak Patrycja Dobrezeniecka Magdalena Antosiewicz Emilia Fiedorowicz Marta Gaska, Gabriella and Rozena Opalinska Shop The Hair Serum here.

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New In: Peptide & Ice Lift and Firm Hydra Gel Eye Patches

New In: Peptide & Ice Lift and Firm Hydra Gel Eye Patches

Say goodbye to tired eyes 👀🧊 Peptide & Ice Lift and Firm Hydra Gel Eye Patches are finally here! Made in Korea - with a potent vegan and clean formula. With an all-in-one innovation, Peptide & Ice hydra gel eye patches instantly hydrate, refresh, and revitalize the entire eye area while helping to reduce the appearance of dark circles, puffiness, and fine lines. Infused with Vitamin C, Peptides, Hyaluronic acid and Caffeine. Key ingrediens:• Caffeine - Depuffs & Energizes• Niacinamide - Brightens dark circles• Hyaluronic Acid - Hydrates & Moisturizes• Peptides - Rejuvenate & Tightens• Vitamin C - Boosts collagen production• Avocado Oil - Reduce appearance of fine lines Shop Peptide & Ice Lift and Firm Hydra Gel Eye Patches here.

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Daily Mail: This is the secret all midlife women need to know

Daily Mail: This is the secret all midlife women need to know

    Read full article here.   Shop The Hair Serum.

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