Cloud Mascara Launch Europe Tour

It’s near-summer in Europe, which means there’s a palpable excitement in the air for the warm days ahead. A couple of weeks ago, in week 26, we visited three different countries to celebrate our newest mascara addition, The Cloud Mascara. A product that has been in the making for over 2 years before turning out perfect.

On the warm days in June, our closest friends and industry colleagues descended in London, Amsterdam and Hamburg to fete our newest addition over a beautiful summery lunch.
The events were intimate and Sweed’s founder and Creative Director, Gabriella Elio, spoke to all guests about the Cloud Mascara and the story and passion behind it. “The Cloud Mascara is like a piece of René Magritte art! It will take your lashes to surrealistic lengths and volume beyond your imagination,” said Gabriella.

Among the group of guests were Murielle Van Schaik, Johanna Olsson, Anna Olsson, Jacinta Spencer, Chynara Kojoeva, Gemma Peace and many more — all in all, a group of women with serious beauty knowledge and style. 


Murielle Van Schaik & Gabriella Elio


Sanne Kreikamp


Jansz, Amsterdam


Margriet Hutting, Jessie Meding, Merle Switynk and Sanne Kreikamp

Gabriella Elio and Yasmin Salmon
Jansz, Amsterdam 
Laura van Egdom and Sandra Bierens
The Ivy, London
Marloes de Jong and Gabriella Elio
Merle Switynk
JanszAmsterdam
Candle Siërra and Emmy Klomp
Candle Siërra and Gabriella Elio
Gemma
Gemma Peace and Mikai Mikai

Sandra Bierens and Esmee Huiden

Petite Tortue, Hamburg
Petite Tortue, Hamburg
Björn Mohamadmoesman and Gabriella Elio

Thank you to everyone that came and made this day unforgettable. We are forever grateful!

Xx, Team Sweed

Credo Launch

Credo Launch

New York, we love you!🩵☕️🧁 We had the best time celebrating our Credo Beauty launch in Soho! Thank you to everyone who came by and made this experience incredible!  Winta Zesu Mari Lederman Meesha Farzaneh and Hannah Donker Adrienne Teresa Gabriella and Sofia Popkova Salta Gabriella and Rafaela Sá Bethany Zesu and Winta Zesu Andrea Mancera, Gabriella and Alana Tsui Zarina Yeva Gabriella and Ocean Vanexel   Shop Sweed Beauty here.

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Makeup Class in NY

Makeup Class in NY

Hello from the Big Apple🍎Last week we hosted a Holiday Masterclass with Tobi Henney, creating the ultimate Scandi Holiday look. Thank you to everyone who joined us! ✨ Sundas Hussain and Elizabeth Fortmeyer Emily Xiong Rohma Siddiqui, Aviva Mehta and Mina Hasan Polina Isadora Megan Lanoux Isentol, Tobi Henney and Erica Taylor Annis Kamara Marc Eram and Colby Smith Erica Taylor and Gabriella Liza Lieberman and Britt Theodora Lena Ludwig and Samantha Smalling Maddie Schrader and Erin Harper Mari Arana and Lauren Wilensky Gabriella and Cassie Thorpe Maria Ortega Shop Sweed Beauty here.

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¡Hola Madrid! 🇪🇸🩵

¡Hola Madrid! 🇪🇸🩵

Last week it was our first time in Madrid celebrating our availability at Douglas Spain in-store and online! Truly an incredible experience! Thank you for having us and until next time! 🩵🪽 Lorena Durán Angela Alvarez, Gabriella and Ana Antic Paula Lebrón Gómez and Andrius Sánchez Ferro Alana Odette, Gabriella and Ali Bercan Raquel Bosca and Sara Guzmán Rodríguez Marta Calvin Izabella and María Vernetta Nicole Feijoo Teresa Romero Lara Bocci and Dulce Jimenez Maria Heredia, Paula Marqués and Gabriella Luz Méndez Miriam and Andrea De Lucas Alex Jiménez   Shop Sweed Beauty here.

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