Hello from the Big Apple

"It´s surreal. The feeling of Sweed finally launching in the U.S is so big for me that I can't put words into that. We are proud to launch with The Detox Market and Revolve.

Waking up at Hotel Fouquet´s in New York and knowing that today is the day where all these incredible artists I followed for years, press and other female entrepreneurs are coming to our cute little Sweed event felt unbelievable. The whole experience was out of this world and nothing I could ever imagine to even dream about. 
Thank you Sweed friends for holding my hands with every step on this journey. You are my world and your support means everything to me."
Make-up artist lunch event at Fouquet´s. It was so surreal to meet the make-up artists I've looked up to for years. Pictured with Daniel Redgret, Angela Reece and Nam Vo.
This felt so surreal!
MUA queen Carolina Gonzalez capturing the moment 

📸

Hosted a breakfast for journalists

Dinner with female entrepreneurs. Its so inspiring to meet other female entrepreneurs!

 

Also celebrated another milestone - Sweed reached 100K on Insta 💙

 

Back to SWEED JOURNAL

You may also like

View all
Credo Launch

Events

|

23.10.25

Credo Launch

New York, we love you!🩵☕️🧁 We had the best time celebrating our Credo Beauty launch in Soho! Thank you to everyone who came by and made this experience incredible!  Winta Zesu Mari Lederman Meesha Farzaneh and Hannah Donker Adrienne Teresa Gabriella and Sofia Popkova Salta Gabriella and Rafaela Sá Bethany Zesu and Winta Zesu Andrea Mancera, Gabriella and Alana Tsui Zarina Yeva Gabriella and Ocean Vanexel   Shop Sweed Beauty here.

Read more
Makeup Class in NY

Events

|

21.10.25

Makeup Class in NY

Hello from the Big Apple🍎Last week we hosted a Holiday Masterclass with Tobi Henney, creating the ultimate Scandi Holiday look. Thank you to everyone who joined us! ✨ Sundas Hussain and Elizabeth Fortmeyer Emily Xiong Rohma Siddiqui, Aviva Mehta and Mina Hasan Polina Isadora Megan Lanoux Isentol, Tobi Henney and Erica Taylor Annis Kamara Marc Eram and Colby Smith Erica Taylor and Gabriella Liza Lieberman and Britt Theodora Lena Ludwig and Samantha Smalling Maddie Schrader and Erin Harper Mari Arana and Lauren Wilensky Gabriella and Cassie Thorpe Maria Ortega Shop Sweed Beauty here.

Read more
¡Hola Madrid! 🇪🇸🩵

Events

|

17.10.25

¡Hola Madrid! 🇪🇸🩵

Last week it was our first time in Madrid celebrating our availability at Douglas Spain in-store and online! Truly an incredible experience! Thank you for having us and until next time! 🩵🪽 Lorena Durán Angela Alvarez, Gabriella and Ana Antic Paula Lebrón Gómez and Andrius Sánchez Ferro Alana Odette, Gabriella and Ali Bercan Raquel Bosca and Sara Guzmán Rodríguez Marta Calvin Izabella and María Vernetta Nicole Feijoo Teresa Romero Lara Bocci and Dulce Jimenez Maria Heredia, Paula Marqués and Gabriella Luz Méndez Miriam and Andrea De Lucas Alex Jiménez   Shop Sweed Beauty here.

Read more