The Ultimate Lash Routine

Simple routines and habits to ensure long lush lashes this year.

1. NEVER SLEEP WITH MAKEUP ON

Always remove your makeup before bed to let your lashes rest overnight.

2. BOOST YOUR LASHES

Apply our Eyelash Growth Serum every night before going to bed to promote longer and fuller lashes with a beautiful lift and gloss-effect. Ingredients like peptides, keratin and pumpkin seed oil works its magic while you are asleep.

3. WATERPROOF OR WATER RESISTANT?

Waterproof mascara is tough to remove and dries out your lashes, which can lead to lash damage over time. We offer water resistant mascaras - they stay thru tears, sweat and rain, yet are easy to wash off at night.

4. SLEEP MASK = NO GO

Using a sleep mask can be harmful to your lashes. When the mask rubs against your eyes, it can cause friction and disrupting your natural lash growth and effect the shape negatively.

5. REPLACE YOUR CURLER PAD

Replace your eyelash curler pad regularly to avoid lash damage. A worn or dirty pad can cause friction and break lashes.

WHY DOES MY EYE MAKEUP NEVER STAY ON?

We’ve heard this so many times. Very often, it’s not about the products—it’s more about what you have underneath. Make sure not to use any oil-based makeup remover.

If you have any oil leftover on your skin, it can lift and dissolve your new makeup—especially on the eye area and on your lashes. Also, make sure that your eye cream is not too heavy so it doesn’t dissolve your makeup and mascara.

Start your lash journey here!

New In: Peptide & Ice Lift and Firm Hydra Gel Eye Patches

New In: Peptide & Ice Lift and Firm Hydra Gel Eye Patches

Say goodbye to tired eyes 👀🧊 Peptide & Ice Lift and Firm Hydra Gel Eye Patches are finally here! Made in Korea - with a potent vegan and clean formula. With an all-in-one innovation, Peptide & Ice hydra gel eye patches instantly hydrate, refresh, and revitalize the entire eye area while helping to reduce the appearance of dark circles, puffiness, and fine lines. Infused with Vitamin C, Peptides, Hyaluronic acid and Caffeine. Key ingrediens:• Caffeine - Depuffs & Energizes• Niacinamide - Brightens dark circles• Hyaluronic Acid - Hydrates & Moisturizes• Peptides - Rejuvenate & Tightens• Vitamin C - Boosts collagen production• Avocado Oil - Reduce appearance of fine lines Shop Peptide & Ice Lift and Firm Hydra Gel Eye Patches here.

Read more
Daily Mail: This is the secret all midlife women need to know

Daily Mail: This is the secret all midlife women need to know

    Read full article here.   Shop The Hair Serum.

Read more
Summer nights in Greece 🌅

Summer nights in Greece 🌅

Athens gave us the dreamiest night to celebrate Sweed with friends. We gathered at Restaurant Abrovata to mark the launch of our latest drop: The Hair Serum! Surrounded by great company, a warm breeze, and views that speak for themselves, it was one of those evenings where everything felt magical! Thank you for everyone that came and made this night unforgettable! Natalia Georgala and Gabriella Christina Stavrou, Gabriella and Chrysanthi Kouroupi Gio Dreveli Gabriella and Anestis Evangelopoulos Vanessa Florou Nikos Zikos, Nefeli Georgala Chang and Natalia Georgala Elena Galifa Ypapanti Vasila Evelyn Kazantzoglou and Platonas Papagiannopoulos Penny Stamatiou   Shop The Hair Serum here.

Read more