HOW TO USE
curl
Curl your lashes with our Eyelash Curler.
coat
Gently wiggle the wand from base of lashes to tips, layering to build extreme volume and limitless length.
build
Allow a few seconds between coats for maximum drama. Layer as desired for a more intense lash look.
The mascara is water resistant but not waterproof and can be effortlessly removed – no scrubbing or tugging required.
PRO TIP
Maximize your eye look with our award-winning Eyelash Growth Serum (sold separately) for longer, fuller, darker lashes with a glossy curl.
Works beautifully with false lashes.

Instant results
The clean, flake-free and smudge proof formula is gentle to sensitive eyes and nourished with Panthenol (Vitamin B5) and creates long, full & lightweight lashes that keeps your long-lasting curl firmly in place.
Creates long, full & lightweight lashes that keeps your long-lasting curl firmly in place
Lightweight, flexible and endlessly buildable formula that leaves your lashes glossy and holds a curl that stays.
Flake-free formula that stays all day and doesn't clump or smudge.
FREQUENTLY ASKED QUESTIONS
The mascara is not waterproof but is it water resistant.
The formula is exactly the same, the difference between the two are the brushes for application. Our award-winning Lash Lift Mascara, with its groundbreaking skinny wand, starts coating your lashes at the roots for a beautiful lift and lengthening effect, defining each lash. Meanwhile, our viral Cloud Mascara delivers maximum volume and length, giving your lashes a fuller, more dramatic look.