HOW TO USE
curl
Curl your lashes with our Eyelash Curler.
coat
Gently wiggle the wand from the base to the tips of your lashes to build extreme length and powerful lift.
build
Allow a few seconds between coats for maximum lash drama. Layer as desired for a more dramatic look.
The mascara is water resistant but not waterproof and can be effortlessly removed – no scrubbing or tugging required.
PRO TIP
Elevate your eye look with our award-winning Eyelash Growth Serum (sold separately)- for longer, fuller, darker lashes with a glossy curl effect.
Pairs perfectly with false lashes.

Instant results
Unlike most mascara brushes that leave the first third of your lash roots bare, the groundbreaking skinny wand starts coating your lashes at the roots for a beautiful lift and lengthening effect.
Lightweight, flexible and endlessly buildable formula leaves your lashes glossy and holds a curl that stays all day.
Flake-free formula that doesn't clump or smudge.
The innovative brush lays sleek deep between each and every lash for an instant tightline definition for a fuller lash look.
FREQUENTLY ASKED QUESTIONS
The Lash Lift mascara is water-resistant, but not waterproof.
The formula is exactly the same, the difference between the two are the brushes for application. Our award-winning Lash Lift Mascara, with its groundbreaking skinny wand, starts coating your lashes at the roots for a beautiful lift and lengthening effect, defining each lash. Meanwhile, our viral Cloud Mascara delivers maximum volume and length, giving your lashes a fuller, more dramatic look.
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