SWEED JOURNAL
INTERVIEW: ELISA MAINO
Meet our Sweed Muse, Elisa Maino. Get to know the Milan-based fashion and beauty icon with over 6M followers on TikTok and learn more about her beauty philosophy and favorite Milan-spots! Shop Elisa's favorite Sweed products here. WHAT IS YOUR BEAUTY MOTTO? My beauty motto is definitely “Less is More”. I prefer to choose just a few products, but the right ones—essential items I always have with me in my routine, whether I'm at home or traveling. IF YOU WERE A BEAUTY PRODUCT, WHAT WOULD YOU BE? Definitely a good lip combo—they’re always in my bag. I can’t live without them! WHAT'S YOUR BEST BEAUTY HACK? It’s definitely important to prep your skin well with a good skincare routine before applying makeup, because that already makes up 50% of the result. WHAT ARE YOUR TOP 3 SWEED PRODUCTS AND WHY? WHAT ARE YOU MOST EXCITED FOR THIS YEAR? This collection launch was definitely a major goal for me this year. It’s a collaboration that came together very naturally, starting as a personal relationship before becoming a professional one. Who knows—maybe there’ll be a part two. I truly hope people will love it as much as I do! WHAT MAKEUP TREND ARE YOU OBSESSED WITH RIGHT NOW? Right now, I’m really into Soap Brows. Brushed, perfectly groomed brows that stay in place all day. WHY IS CLEAN BEAUTY IMPORTANT FOR YOU? For me having beautiful skin is super important! Taking care of yourself not just for aesthetic reasons, but also for something more personal. Because real wellness starts from within and that means having clean, healthy, well-cared-for skin. WHAT ARE YOUR TOP 3 FAVORITE RESTAURANTS IN MILAN? Numero Uno – for an amazing, easily digestible pizza. I highly recommend one with prosciutto and burrata on top! Delicious! Then my favorite sushi place is called Miyabi. If you want super unique rolls that melt in your mouth with a really interesting mix of flavours, you absolutely have to go. The location is also stunning! And to give you a more traditonal Milanese option, Trattoria Madonnina! Is beautiful because it has a super cute and simple outdoor seating area. Perfect for when you're craving a quick meal but in a magical and typical Milanese setting. If I had to choose a salad place with healthy, balanced, and of course Instagrammable dishes, I'd say Lùbar. It's amazing! Shop Elisa's favorite Sweed products here.
INTERVIEW: KATE HUTCHINS
Meet our Sweed friend, Kate Hutchins! A London-based fashion and beauty icon, Kate shares her elegant lifestyle and passion for professional horseback riding with 1.6 million women worldwide through Instagram, TikTok, and YouTube. We had the honor of having Kate as a guest on our Turtle Expedition to Costa Careyes in Mexico and took a moment to catch up with her while she shared her beauty secrets. Shop Kate's favorite Sweed products here. WHAT WAS YOUR FAVORITE ACTIVITY ON THE SWEED TURTLE TRIP? My highlight was the Turtle Release. It was such a magical and really moving experience. Seeing how small the turtles are and seeing them going to the big wide world, was so touching. Something I'll never forget. WHAT'S YOUR BEST BEAUTY HACK? The uglier you go to sleep, the prettier you wake up. Slather on all of those creams, do your slugging and put your hair in the heatless curler. Then you wake up ready for the day and looking fresh and glowy. WHAT ARE YOU MOST EXCITED ABOUT THIS YEAR? I have been working on a secret project that involves horses. It has been the most challenging thing I've ever done. I can't wait to share more about the project later on this year! WHAT ARE YOUR TOP 3 SWEED PRODUCTS AND WHY? 1. I love the Eyelash Growth Serum, because it made my lashes so long, thick and healthy. 2. Close contender is the Lash Lift Mascara. It gives you so much definition and length on your lashes. I have it in the dark brown color because I think it's a lot more soft on my face and I really like that. WHAT'S YOUR BEAUTY MOTTO? That your "beauty comes from within". If you are a happy and kind person, I think your beauty really shines out. HOW DO YOU STYLE YOUR HAIR? I use the Maria Nila - Sea Salt Spray! It's incredible. Because when you're in a hot environment like this, it gives you that extra texture and that gorgeous beachy look! IF YOU WERE A BEAUTY PRODUCT, WHAT WOULD YOU BE? I would be the Miracle Powder. Because it's easy, clean and practical. It gets the job done, and it's also one of my favorite products! WHERE'S YOUR HAPPY PLACE? In the saddle! So the fact that we got to horseback ride on this trip was my dream come true. WHAT'S YOU FAVORITE DATE NIGHT SPOT? Dinings in Marylebone, it's very cute and cozy and not very fancy, but the food is SO good! WHAT PLACES DO YOU LOVE GOING TO ON THE WEEKENDS IN LONDON? On a Saturday, I love to meet up with my girl friends, we have a walk down the Kings Road, look at the shops and then get brunch at Colbert on Sloan Square. YOUR FAVORITE SALADS BAR AND PILATES IN LONDON? This is a takeaway, The Salad Project. It's so good. You get to choose your base and the sides, I just love it! I get it about 3 times a week. I also love a Sunday pilates session at Pilates In The Clouds, which is in Notting Hill. Shop Kate's favorite Sweed products here.