SWEED JOURNAL
Credo Launch
New York, we love you!🩵☕️🧁 We had the best time celebrating our Credo Beauty launch in Soho! Thank you to everyone who came by and made this experience incredible! Winta Zesu Mari Lederman Meesha Farzaneh and Hannah Donker Adrienne Teresa Gabriella and Sofia Popkova Salta Gabriella and Rafaela Sá Bethany Zesu and Winta Zesu Andrea Mancera, Gabriella and Alana Tsui Zarina Yeva Gabriella and Ocean Vanexel Shop Sweed Beauty here.
Makeup Class in NY
Hello from the Big Apple🍎Last week we hosted a Holiday Masterclass with Tobi Henney, creating the ultimate Scandi Holiday look. Thank you to everyone who joined us! ✨ Sundas Hussain and Elizabeth Fortmeyer Emily Xiong Rohma Siddiqui, Aviva Mehta and Mina Hasan Polina Isadora Megan Lanoux Isentol, Tobi Henney and Erica Taylor Annis Kamara Marc Eram and Colby Smith Erica Taylor and Gabriella Liza Lieberman and Britt Theodora Lena Ludwig and Samantha Smalling Maddie Schrader and Erin Harper Mari Arana and Lauren Wilensky Gabriella and Cassie Thorpe Maria Ortega Shop Sweed Beauty here.
¡Hola Madrid! 🇪🇸🩵
Last week it was our first time in Madrid celebrating our availability at Douglas Spain in-store and online! Truly an incredible experience! Thank you for having us and until next time! 🩵🪽 Lorena Durán Angela Alvarez, Gabriella and Ana Antic Paula Lebrón Gómez and Andrius Sánchez Ferro Alana Odette, Gabriella and Ali Bercan Raquel Bosca and Sara Guzmán Rodríguez Marta Calvin Izabella and María Vernetta Nicole Feijoo Teresa Romero Lara Bocci and Dulce Jimenez Maria Heredia, Paula Marqués and Gabriella Luz Méndez Miriam and Andrea De Lucas Alex Jiménez Shop Sweed Beauty here.
The Hair Serum in Milano 🫧
Milan you were a dream! ☁️✨ We celebrated The Hair Serum launch with our Sweed Friend Andrea Soriga at the iconic Sant Ambroeus. Thank you to everyone that came and made this experience magical! 🩵 Sophie Codegoni Eléna Hazinah Izabella and Giovanna Abate Eleonora Fincati Laura De Fabrizio Lidia Vella and Jessica Vella Sissi Guida and Carlotta Fiasella Garbarino Lidia Corja, Alessia Grambone and Dayane Mello Davide Cichello, Faick Zekai and Gabriella ..., Giorgia Casarotto and Catalina Ganea Roberta Anzaldi Shop The Hair Serum here.
Sweed in Germany 🇩🇪🩵
Had the best time in Germany! 🐶🩵✨ We celebrated the launch of The Hair Serum in Munich and Berlin, truly incredible experience. Thank you for everyone that came and made it special. Özge Ertug Chiara Paatsch Dülberg @sophieew, Leo Balys and Lara Spengler Masha Sedgwick @michelle_effpunkt Sharon Berkal, Silke Spengler and Stephanie Neubert Lea Maleen Nadine Koca Beate Finken-Christmann Nastja Lea Maleen, Sarah Rohde and Kristin K. Shop The Hair Serum here.
Unforgettable moments in Warsaw ✨
Celebrating The Hair Serum in Warsaw was one for the books! You truly showed your best side. A big thank you to everyone who joined us to celebrate and made it an unforgettable night! 🩵 Gabriella and Sylwia Rakowska Gabriella and Marta Waglewska Karolina Gliwa and Edyta Filipiak David Wieczorkowski Patrycja Dobrezeniecka Anna Maria Angela Danczak Patrycja Dobrezeniecka Magdalena Antosiewicz Emilia Fiedorowicz Marta Gaska, Gabriella and Rozena Opalinska Shop The Hair Serum here.
Summer nights in Greece 🌅
Athens gave us the dreamiest night to celebrate Sweed with friends. We gathered at Restaurant Abrovata to mark the launch of our latest drop: The Hair Serum! Surrounded by great company, a warm breeze, and views that speak for themselves, it was one of those evenings where everything felt magical! Thank you for everyone that came and made this night unforgettable! Natalia Georgala and Gabriella Christina Stavrou, Gabriella and Chrysanthi Kouroupi Gio Dreveli Gabriella and Anestis Evangelopoulos Vanessa Florou Nikos Zikos, Nefeli Georgala Chang and Natalia Georgala Elena Galifa Ypapanti Vasila Evelyn Kazantzoglou and Platonas Papagiannopoulos Penny Stamatiou Shop The Hair Serum here.
Midsummer in NY 🌸🧚♀️
Last week, we brought a touch of Swedish Midsummer to New York, celebrating this beautiful tradition with our friends at The Detox Market and introducing one of our latest launches: The Hair Serum. It was pure joy to share a little piece of Sweden and this new chapter for Sweed with those who inspire us. Thank you to everyone who joined us 🌸🌼💐 Via Li, Gabriella and Natalie Kim Our set-up for the Flower Crowns workshop! Alana Paolucci and Georgia Ball Fátima Cuellar Noriella and Nina Lola Julia Fei Drita Vucinaj and Izabella Gabriella and Fooz Meg Levine Shop Newest Products here.
Hair Serum Launch in Stockholm 🧚♀️
We had an amazing time launching The Hair Serum at Ångbåtsbryggan in Stockholm. It was great to connect with so many of you and share this new step for Sweed. Thanks to everyone who joined us 🩵 Rebecka Wahl and Elin Skarp Kaeli Abdi and Gabriella Daniella Johnsson & Hanna Friberg Matilda Björk and Adina Adelsson Antonia Piehl and Stella Cocozza Amanda Panahi and Gabriella Jennifer Persson and Isabella Sess Mona Lundgren & Frida Selkirk Fatima Maziad and Gabriella Linda Pira and Sareh Sophia Hoss Karolin Elio & Ramina Benjamin Shop The Hair Serum here.
Glowing through Germany ☀️
We recently had the joy of visiting our Sweed friends in Germany! We were thrilled to introduce not just one and not just two but three exciting additions to our collection: The Bronzing Powder, The Highlighter and The Hair Serum. We started our escape in the city of Köln, where we had an incredible experience at the Hotel Excelsior. Gabriella & Selin Karabulut Gabriella and Chariklia Angelou The cute table setting Alisa Cayenne and Lara Yuek Aylin Welkerling, Sarë Vile and Selin Karabulut Michelle and Yuled Dana Danouchka Flakron Zhitija and Gabriella Next, we made our way to Hamburg, where we had an unforgettable experience at the Stilwerk Strandhotel. Gabriella and Sue Giers Gabriella and Lale Temori Samira Safi, Gabriella and Lale Temori Gabriella and Viktoria Livshits Trend alert! Air Blush Cream - Doll Face Gabriella and Anna Wolfers Ferry Hansen, Gabriella and Michael Mayer
Cloud Mascara Launch Europe Tour
It’s near-summer in Europe, which means there’s a palpable excitement in the air for the warm days ahead. A couple of weeks ago, in week 26, we visited three different countries to celebrate our newest mascara addition, The Cloud Mascara. A product that has been in the making for over 2 years before turning out perfect. On the warm days in June, our closest friends and industry colleagues descended in London, Amsterdam and Hamburg to fete our newest addition over a beautiful summery lunch.The events were intimate and Sweed’s founder and Creative Director, Gabriella Elio, spoke to all guests about the Cloud Mascara and the story and passion behind it. “The Cloud Mascara is like a piece of René Magritte art! It will take your lashes to surrealistic lengths and volume beyond your imagination,” said Gabriella. Among the group of guests were Murielle Van Schaik, Johanna Olsson, Anna Olsson, Jacinta Spencer, Chynara Kojoeva, Gemma Peace and many more — all in all, a group of women with serious beauty knowledge and style. Murielle Van Schaik & Gabriella ElioSanne KreikampJansz, Amsterdam Margriet Hutting, Jessie Meding, Merle Switynk and Sanne Kreikamp Gabriella Elio and Yasmin Salmon Jansz, Amsterdam Laura van Egdom and Sandra Bierens The Ivy, London Marloes de Jong and Gabriella Elio Merle Switynk Jansz, Amsterdam Candle Siërra and Emmy Klomp Candle Siërra and Gabriella Elio Gemma Peace and Mikai Mikai Sandra Bierens and Esmee Huiden Petite Tortue, Hamburg Petite Tortue, Hamburg Björn Mohamadmoesman and Gabriella Elio Thank you to everyone that came and made this day unforgettable. We are forever grateful! Xx, Team Sweed